Smart pricing: the key to selling in Portsmouth and Southsea this summer
Uncategorized | July 28, 2025 | Lizzie
Uncategorized | July 28, 2025 | Lizzie
Recently listed – Tamworth Road, Portsmouth – £360,000 – Full details
By Lizzie Burt Chinneck Shaw Estate Agents
While the UK housing market often cools off during July and August, the 2025 property season is proving to be anything but typical.
The July House Price Index from Rightmove shows the number of sales being agreed nationally is five per cent higher than at this time last year with the number of enquiries up six per cent.
And that trend is certainly echoed here in Portsmouth and Southsea. We’re seeing an uptick in motivated buyers, particularly those looking to relocate to the South Coast or take advantage of rising rental yields in the area.
Local demand is being driven by a mix of young professionals, families and remote workers seeking lifestyle changes, many of whom are ready to make a move now, rather than wait until the autumn.
Pricing plays a big part in strong buyer activity; Rightmove says average asking prices nationally are just 0.1% higher than they were a year ago. And prices remain relatively steady in Southsea and parts of Portsmouth.
There is particularly strong interest in well-priced homes under the £400,000 mark where first-time buyers and investors are active.
At the same time, lower mortgage rates are helping to improve confidence about affordability. Rightmove’s mortgage tracker shows the average two-year fixed rate has fallen to 4.53%, down from 5.34% a year ago.
The drop translates to nearly £150 in monthly savings on a typical mortgage. This has been particularly encouraging for first-time buyers in Portsmouth and Southsea, where shared ownership and Help to Buy schemes remain active.
As the Bank of England considers additional rate cuts later this year, buyer optimism is expected to remain strong, especially among those looking to move before the end of 2025.
With the number of available homes on the market at a decade-high level, reflected in very high volumes in Portsmouth and Southsea, homeowners looking the sell this summer are pricing even more competitively to attract buyer interest.
Homes priced too ambitiously will tend to sit on the market longer but sellers who adjust to the market by listing realistic prices are finding success more quickly.
We advise sellers to be proactive and pragmatic. With buyers able to pick from a wider selection of homes, pricing at or slightly below market value is often the best strategy for achieving a quick sale. In the PO1 to PO6 postcodes, which cover much of Portsmouth & Southsea, homes that are accurately priced are frequently going under offer within two to three weeks.
As we are now midway through the year, Rightmove have adjusted its 2025 market forecast, reducing its price forecast from +4% to +2%, as the high level of seller competition is limiting price growth. It is however, retaining its prediction of 1.15 million transactions this year. For sellers in Portsmouth and Southsea, this means that activity will stay strong – as long as homes are priced realistically.
To see the very latest homes coming to the market fro Chinneck Shaw, click ‘New to market homes’, this lists all of the very latest homes as they come to the market.
If you are considering a move, we have demand for property in and around Portsmouth and Southsea, with many motivated buyers looking for a new home.
Please feel free to contact me or any of our team for either an informal chat about the market or to book a market appraisal.
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