SELLING YOUR HOME: 5 reasons you need a Sales Progressor by your side

General News   |   October 17, 2023   |   Lizzie


In an ideal world, selling a home and moving to a new one would be a quick and easy process. In reality, it’s often slow, complicated and stressful.

Around a third of property purchases fall through, according to Which?. Reasons include a change of heart or personal circumstances or unforeseen financial problems. The consequences can be a painful domino effect for buyers and sellers in a chain, disrupting plans and leaving people out of pocket.

Luckily, help is at hand.

A Sales Progressor is someone who stands by you to ensure the property sale stays on course. From the moment an offer is accepted, they help move the sale through to exchange of contracts, completion and handover of keys. They will liaise with buyer and seller, estate agent, solicitors and mortgage broker.

In this blog, we’ll explain five reasons why sales progression activity is so vital and we’ll introduce you to Toni Stennet-Green, our Sales Progressor here at Chinneck Shaw.

COMMUNICATION: A Sales Progressor has a specific role within an estate agency. They act as a point of contact for parties involved in the sale, ensuring good lines of communication and bringing relevant information together. This is important because despite the best intentions things don’t always go as planned in the world of property sales. Transparent and consistent communication is the lifeblood of successful sales progression.

NAVIGATION: There are many reasons why a proposed property sale might fall through. Buyers can suddenly have ‘cold feet’, financing can hit a snag, issues may arise unexpectedly from a building survey or parties can have a change of personal circumstances. Engaged sales progression ensures that these bumps in the road are addressed promptly and effectively. The Sales Progressor essentially navigates the parties through any twists and turns.

MOMENTUM: Property transactions require a series of coordinated steps. A delay at any point can lead to a domino effect, potentially jeopardising the sale. Persistent sales progression keeps the momentum going and everyone on track, ensuring deadlines are met and paperwork is processed efficiently.

SOLVING PROBLEMS: Engaged sales progression isn’t just about sorting paperwork however. It involves identifying potential issues and finding creative solutions. A good Sales Progressor will have a consummate ability to tackle problems head-on.

BUILDING TRUST: Property sales can be emotionally charged. Buyers and sellers need to have confidence in their estate agent’s ability to navigate the process smoothly. Trust is cultivated through professional, empathetic and persistent engagement by a skilled Sales Progressor.

Now, meet Toni!

With ten years’ experience in sales progression, Toni Stennet-Green, Sales Progressor at Chinneck Shaw, embodies the spirit of engaged and persistent sales progression. She ensures that everything stays on course, even when unexpected challenges arise.

Like the rest of our team, Toni prides herself on keeping all parties informed, reducing anxiety and uncertainty for buyers and sellers alike.

Engaged and persistent sales progression is not just a buzzword. It’s our commitment to you. We understand the challenges that can arise during a property sale, and we’re here to ensure that your journey is a successful and stress-free one.

Don’t just take our word for it. The experiences of our clients speak for themselves. Here are some testimonials about Toni from our clients:

  • “The only option for selling your home in Portsmouth. We had the most painful situation imaginable with buyers trying to under offer, falling through and disappearing altogether for weeks on end. Without Chinneck Shaw and in particular the efforts of Toni, their Sales Progressor, our move would have no question fallen through.”
  • We were very happy with the service we received from the team during the sale of our property. They were very professional throughout. Toni, the sales progressor, went above and beyond during what was a very long and frustrating process due to problems further down the chain.”
  • “Toni is on hand to make sure the sale keeps pace and provides updates during the process. Everyone at the branch are friendly approachable and welcoming.”
  • Recently sold our home with Chinneck Shaw and they were great. Very helpful and friendly from the beginning and Toni in particular was amazing at chasing the chain and keeping everyone informed and up to date. Thanks.”

At Chinneck Shaw, we’ve always believed that a client’s journey through the property sales process should be as stress-free as possible. We take a calm and thoughtful approach to estate agency, avoiding the hard sell and instead focusing on providing the highest level of service.

A skilled Sales Progressor such as Toni is the backbone of this approach. She is there to ensure that your property sale is handled with professionalism and expertise, from the initial listing to the final handover of keys.

If you’re considering selling your property or would like to discuss the current market conditions, we invite you to book a valuation with us at Chinneck Shaw and discover why we’re the trusted choice for property sales in Portsmouth and Southsea. We look forward to assisting you on your property sale journey.

Our experienced team, including dedicated Sales Progressors like Toni, is here to guide you every step of the way. Visit to book your valuation today or contact Toni Stennet-Green direct on 023 9307 1447 or


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