A brand new look for Chinneck Shaw

General News   |   April 16, 2021   |   twentytwo


After many months of planning, we are delighted to reveal our new look.

As one of Portsmouth’s longest established businesses – we started trading in 1883 – we wanted our rebrand to reflect our history and our position based at the heart of our island city.

The re-brand is designed to capture the essence of living in a waterfront city and Portsmouth’s nautical heritage has been the inspiration for the energetic new design.

Director Neil Shaw explained: “We have been looking at how we present our company for sometime and like everyone else, our view of living in Portsmouth was affected by the lockdown.

“We were influenced by the clear blue seas that were captured in images of Southsea during the first lockdown and the importance of being able to walk by the shore.

“Websites have taken on an even greater significance during the pandemic as they quite literally became the shopfront for countless businesses. That was true for ourselves and we wanted to be able to showcase the technology we have been using during the lockdowns to market properties.”

The new look website goes live in April and will include 360 degree tours of properties and the full marketing experience for both properties for sale and rental.

“Even when the restrictions are eased, websites will continue to be the first means by which people will look at properties so we needed to make our site the first port of call for home-hunters in Portsmouth,” said Neil.

Eagle eyed naval enthusiasts are sure to spot the use of nautical flags to convey messaging as part of the re-brand (even the logo combines the flags used to convey C and S). In the coming months, the team will be using their artwork to convey hidden messages as part of a fun social media campaign.

“It all comes down to communication and the flags were an important way for the Royal Navy to send messages.

“There’s nothing twee about our new design – we have abstracted the flags and plan to use them in a fun way,” added Neil.


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