On The Market - the fantastic new property portal goes live!

Chinneck Shaw have joined Agents' Mutual, a co-operative of high street estate agents who will be launching a new property portal OnTheMarket.com  on 26th January 2015.
Agents Mutual is a not-for-profit organisation and OnTheMarket.com will be the only portal to be endorsed by both the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents (ARLA).
Agents’ Mutual’s Chief Executive, Ian Springett is confident that OnTheMarket will add genuine competition in the market and allow property hunters a fantastic new platform to search for property. Their vision is for OnTheMarket.com to become the “go-to” portal for consumers to get an overview of available properties on the market. To build consumer awareness, Springett states: “Our multi-million pound advertising and marketing budget is in place. We will run commercials on prime-time TV, full page adverts in the national press and have plenty of online marketing. This campaign will attract consumers to the website as a “must view” destination with a unique set of listings.”
Chinneck Shaw, along with many other Portsmouth agents will be begin advertising all of their properties on OnTheMarket.com as from 26th January. The stipulation with this new portal is that an agent can only advertise on one of the other leading portals. Ultimately this means dropping either Rightmove or Zoopla. After extensive research Chinneck Shaw have decided to cease advertising on Zoopla given the majority of traffic and customer leads come via Rightmove. Zoopla has a lot of traction in some areas of the UK however the Portsmouth market has much greater presence on and interaction via Rightmove.