17
Apr
Buyers 'persuaded by emotion'
While in some cases home buyers have a clear game plan in terms of
the property they are looking to purchase, sometimes they are
swayed by emotion, it has been claimed.
Normally, buyers consider elements such as the proximity of the
house in relation to places of work and schools, stated Rightmove,
but some get "emotionally attached" to places they would not
normally opt for.
Away from the general buying rules, commercial director at the
outfit Miles Shipside remarked, a "good impression" is a large
factor.
"Quite often people say: I want to live in this location and I want
a four-bed detached and they end up buying a three-bed bungalow
somewhere completely different," he commented.
But in some cases, consumers form a greater image of their ideal
home once they have been party to a number of viewings, he
added.
In total, 54 per cent of first-time buyers stated in a survey from
Yorkshire Bank that they would splash out a greater amount on a
property if the area had some degree of community spirit.